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THE BEGINING
The story of Dita Eyewear is really the story of life long
friends, Jeff Solorio and John Juniper co-founders of Dita and
the driving forces behind Dita's celebrated designs. Jeff and
John have been friends since grade school and share a common
passion for photography and design. Together they were inspired
to capture their passions not just on film but in eyewear as
well, thus creating the first collection of Dita frames in 1996.
THE FOUNDATION
With their natural affinity for design, they came up with a plan
to introduce stylish eyewear inspired by vintage frames from the
50's through the 80's. Utilizing modern materials and shapes,
Dita's designs distinguish themselves with quality, look and
fit. Jeff and John envisioned Dita as an alternative to label
branded eyewear. Dita's logo details are intentionally subtle so
that the frame itself defines the look rather than the logo.
This allows the design of the frame to complement features of
the wearer and contribute to their overall style.
THE PRESENT
Dita's design studio and world headquarters are located in Los
Angeles, California. In 2000, Tommy O'Gara a Designer/Creative
Director in Japan joined the Dita Team and set out to expand the
brand in Asia. Jeff and John continue to provide the creative
direction for the company and oversee all aspects of design,
while Tommy currently maintains the Dita Logistics Center just
outside Tokyo overseeing production and sales in Asia. All Dita
frames are hand made in Japan and use only the highest quality
materials: titanium, 18K gold, white gold and the finest
Japanese zyl acetates. Dita's quality and attention to detail to
each frame is unmatched. Simply holding a pair of Dita's may
seduce you for life.
Their coveted vintage-inspired frames have quickly become the IT
accessory for the high-powered fashion elite and celebrity
A-List. Dita has built up an impressive celebrity clientele
including Brad Pitt, Mary Kate and Ashley Olsen, Jessica
Simpson, Penelope Cruz, Kate Hudson, Lenny Kravitz, Eva Mendez
and Jamie Fox, to name just a few.
Over the years Dita has also grown to international acclaim and,
in turn, Jeff and John have earned the status of being some of
the worlds most influential eyewear designers. The Dita brand
has established itself as long lasting and committed to
producing premium products. Dita chooses to be exclusive,
avoiding extensive advertising campaigns, superstar endorsement
deals or sales to mass merchants. Solely for those who seek the
finest quality, and dare to wear them, Dita will remain a brand
that is highly sought after.
DITA OPTICAL COLLECTION
2007 marked the long awaited debut of Dita's premier optical
collection. Inspired by the timeless styles of years past, Dita
has revitalized the old classics that have played a key role in
defining personal character and style.
Dita's legendary quality and attention to detail is ever more
apparent with these Rx frames. Using only the finest exclusively
developed Japanese zyls, custom designed titanium components and
hardware with unique hex screws, Dita has successfully
modernized traditional rivet frame construction. Each frame has
been meticulously handcrafted in Japan and then individually
tested in our Los Angeles studio to ensure the highest quality
frame possible. |
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